The Dual Nature of Social Media: Empowering Yet Alienating - Ranjit Barot
Ranjit Barot. Pic courtesy: @ranjitbarot1 The information explosion and social media is a two-edged sword, believes ace percussionist, drummer and music composer Ranjit Barot. “It’s empowering, bu...
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Ranjit Barot discusses the impact of the information explosion and social media on musicians. He believes that while these platforms offer empowerment, they can also lead to alienation. Barot points out that some musicians relying solely on social media may lack the skills needed for real-world performances, while talented artists can struggle with anonymity if they don't engage effectively online. He emphasizes the importance of embracing trends while also being discerning about their positive and negative impacts. Barot stresses the value of collaboration and surrounding oneself with talented individuals to continuously improve. He highlights the significance of creating music that can stand the test of time and compete with legendary artists. Barot also acknowledges the challenges musicians face in a profession that is highly consumed yet often undervalued financially.Subscription services collect a monthly fee, with most of the revenue bypassing the artists. The advent of AI is viewed by some as a convenient tool for the less motivated. However, for those who possess true skill, AI cannot replace them. While AI may eliminate those lacking talent, it cannot replicate the authentic talent and drive inherent in true artists. The music industry could benefit from an increase in the number of artists producing high-quality music to revamp the current landscape.

There is optimism for the music industry, despite the prevailing trend in India of simplifying music production to appeal to niche audiences. The industry is perceived to be controlled by individuals lacking ambition, with no clear standards set. The reliance on featuring popular stars in music videos has led to a repetitive cycle. Conversely, there are bright spots in the music industry, exemplified by artists like AP Dhillon and Diljit Dosanjh. Encouraging more artists to create exceptional music could transform the industry.

The speaker credits their mother, Sitara Devi, a renowned classical kathak dancer, as their primary inspiration. Witnessing Sitara Devi's unparalleled motivation and talent instilled in the speaker a strong work ethic and drive for creativity. Emulating Sitara Devi's determination, the speaker constantly strives for innovation, self-expression, and meaningful connections with others.

"Beat Route," a collaboration between director Roysten Abel and rhythm maestro Ranjit Barot, featuring ten master folk percussionists from Rajasthan and Kerala, will perform at Chowdiah Memorial Hall on October 5 from 5 pm to 8 pm.